Legal Marketing: leverages the influence of the Law Firm Chief Marketing Officers, Directors and Managers of Business Development, Media Relations professionals, Managing Partners, and more – in galvanizing their attorneys to apply business strategies in legal practice. LegalMarketing’s content will focus on the client perspective and how your firm’s reputation, content output, and marketing efforts impact decisions made to give you their business.
All sessions in the LegalMarketing event are identified by relevant Domains from the Body of Knowledge (Bok), created by the Legal Marketing Association. The LMA Bok defines the essential and accepted domains, competencies and associated skill sets within the legal marketing profession at every level.