Deborah Farone has had the unique opportunity to play a role in developing the best practices in legal marketing by working with the most respected and most demanding professionals in the world.
Her advisory practice focuses on helping law firms with their marketing strategy, training and development and strategic planning, as well as moderating and speaking at law firm partner retreats and workshops. She is the author of the best-selling legal marketing book, “Best Practices: Marketing and Business Development for Law Firms” (PLI 2019), a book based on more than 60 interviews with leading law firm leaders and marketers, general counsel, and innovators in the profession. Heidi K. Gardner, PhD, Distinguished Fellow, Harvard Law School’s Center on the Legal Profession, has called Deborah “the leading expert in law firm marketing. Not only has she studied this complex topic from the peak of the legal profession, her research into what works and what doesn’t is priceless for anyone interested in growing their business.” The book is carried by bookstores of the country’s highest ranked law schools, including Harvard, Yale and Columbia.
Over the past two decades, Ms. Farone has carved out a niche by distinguishing herself as the chief marketing officer of two of the United States’ most prestigious law firms, Cravath Swaine & Moore LLP and Debevoise & Plimpton LLP. Prior to diving into the legal marketing profession, she honed her business development and communications skills by working at Towers Perrin (now Willis Towers Watson), a global management consulting firm.
Ms. Farone has also been involved in the academic arena. She recently spoke at Cornell Law School and at Fordham Law School, and has served as an adjunct Assistant Professor on the faculty of New York University. While at NYU, she developed and taught several courses, including “Effective Marketing and Public Relations for Professional Service Companies” and “Marketing and Public Relations for Law Firms,” the first course of its kind offered by a major university.