In many ways, a law firm’s brand and ability to differentiate is more important when demand decreases than at any other point. The law firm CMO can take a lead in assessing a firm’s strengths and potential weaknesses during a recession, advise on lateral strategy, practice promotion and more.

This session will discuss:

• Lessons from CMOs who helped their firms grow during the last recession

• Tips for analyzing the firm’s position leading up to and during a recession

• Methods for helping clients through difficult times

• How a recession can be a CMOs time to solidify a seat at the table

Panelists:

Peter Columbus, Chief Business Development and Marketing Officer, Mayer Brown LLP
Keith Edwards, Vice President, Legal Market Leader, ALM Media
David McClune, Chief Marketing Officer, Hogan Lovells LLP
Lisa Simon, Chief Marketing and Business Development Officer, Lewis Roca Rothgerber Christie

Moderator:

Deborah Farone, Farone Advisors LLC