Marketing and Lateral Integration: The CMOs Role in Maximizing New Hire Potential
Date & Time
Wednesday, February 5, 2020, 1:00 PM - 2:00 PM
The need for lateral integration is nothing new, but we are increasingly seeing firms bring together multidisciplinary teams to improve what many view as a faulty onboarding process rife with missed opportunities. What is the CMO and marketing team’s role in this process?
This session will discuss:
How CMOs can help with business plans
What their role is in connecting new hires to existing practices/work
How marketing and business development teams can maximize business opportunities presented through new hires
How marketing can help ensure a lateral’s success and longterm viability at the firm
Aleisha Gravit - Chief Marketing & Business Development Officer, Akin Gump Strauss Hauer & Feld LLP
Kevin Margolis - Integration Partner; Chair, Environmental Practice Group, Benesch, Friedlander, Coplan & Aronoff LLP
Paul Hodkinson - Editor-In-Chief, Legal Week, Law.com International U.K.