Building Client Loyalty for the Law Firm of the Future
Date & Time
Tuesday, February 4, 2020, 3:30 PM - 4:30 PM
When the idea of an institutional client seems long gone and competition increasing daily, firms can no longer depend solely on the relationships of partners to bring in and retain clients. This presents marketing teams with the challenge of delivering exceptional client relations by understanding what makes clients stick around. As the makeup of the modern organization changes, how are law firms building relationships and standing out from the crowd as clients are faced with endless requests for their time and money?
We will hear:
From the in-house community on what keeps them loyal to a firm, not just an attorney.
How firms are organizing client teams and focusing on account-based management.
What roles are involved in managing client relationships.
How can CRM systems help
Trish Lilley - Chief Marketing and Business Development Officer, Stroock & Stroock & Lavan LLP
Rhonda Powell - General Counsel and Corporate Secretary, Buzzfeed, Inc.
Gina Rubel - CEO, Furia Rubel Communications, Inc.
Mark Young - Counsel, Vox Actio LLC
Catherine Zinn - Chief Client Officer, Orrick