Strong marketing and brand positioning are crucial if you want to stay ahead of the game. How can independent law firms compete in a globalised world? What fresh approaches should you be adopting to make sure that your overall communications strategy is strong and coherent whilst bringing your competitive positioning to life?
Moderator:  Adam O.Emmerich, Partner, Wachtell, Lipton, Rosen & Katz, USA
John Kiely, Managing Director, Edelman, UK
​​​​​​​Elliot Moss, Partner & Head of Business Development, Mishcon de Reya, UK