Jae Um is a leading strategist, insights analyst, and business designer working to shape the future of legal markets. As Chief Growth Officer and head of knowledge at Lumio, she designs AI solutions that help high-performing law firm partners create and deliver client value, sharpen their commercial acumen, and drive sustainable growth. With deep expertise in legal market economics, pricing strategy, and competitive positioning, she has spent over a decade advising law firm leaders on how to optimize commercial performance and adapt strategy and operations to meet market shifts.

Previously, Jae founded and led Six Parsecs, an insights and advisory firm delivering high-stakes strategy consulting to leading law firms. She has served as Global Director of Pricing Strategy at Baker McKenzie and played key roles in innovation and strategy at Seyfarth Shaw. A recognized thought leader, Jae’s work has been featured extensively in The American Lawyer, Legal Evolution, and other major industry platforms. She serves on advisory boards for pioneering legal tech startups and holds a B.A. in History from UCLA.