Name
The CMO and the CIO: A Winning Partnership
Date & Time
Tuesday, February 4, 2020, 12:30 PM - 1:30 PM
Joseph Braue Jessica Grayson Mark Sportack
Description

Today, most companies are only as strong as their data and no one knows that more than the CMO and the CIO. CMOs need client data to drive growth at the firm and CIOs need to bring in and then manage the new technology that collects the data. This is just one example of how  these two c-suite positions can be each other’s major allies if they build a functional and communicative partnership.

This session will cover: 

  • Building a collaborative strategy for everything from an App launch to a big data initiative 

  • The role of legal tech in marketing and how CIOs can assist

  • Building the right team and determining a decision governing framework 

  • Finding the right balance between business and technology 

Panelists:

Jessica Grayson - Chief Business Development Officer, Phillips Nizer LLP
Mark Sportack - Chief Information Officer, Crowell & Moring LLP

Moderator:

Joseph BraueVice President B2B Marketing, ALM Media