In high-stakes matters, success depends not only on what happens in the courtroom, but also on how effectively legal teams assess risk, develop strategy, and make critical decisions throughout the life of a case. This session will explore how general counsel and outside counsel can use jury research tools, including community attitude surveys, focus groups, mock trials, and jury selection analytics, to gain actionable insight into how decision-makers are likely to evaluate a dispute.

The discussion will examine how jury research can support early case assessment, test and refine case themes, evaluate witness effectiveness, strengthen trial preparation, forecast exposure, and inform settlement and jury selection strategy. Drawing on real-world examples, participants will explore how data-driven insights can sharpen litigation strategy, align internal and outside counsel, and help communicate litigation risk in business-relevant terms to executives, boards, insurers, and other key stakeholders.