As the advertising technology (AdTech) landscape grows more sophisticated, so do the privacy risks associated with collecting, using, and sharing consumer data. With increasing regulatory scrutiny and the rising cost of noncompliance, legal teams must navigate a complex web of privacy laws and regulations to ensure they are protecting consumer rights while still supporting business goals. In this session, our expert panel will unpack the current and emerging privacy challenges within the AdTech space, offering practical strategies to mitigate legal risk while maintaining innovation and trust.