The need for lateral integration is nothing new, but we are increasingly seeing firms bring together multidisciplinary teams to improve what many view as a faulty onboarding process rife with missed opportunities. What is the CMO and marketing team’s role in this process?

This session will discuss:

• How CMOs can help with business plans

• What their role is in connecting new hires to existing practices/work

• How marketing and business development teams can maximize business opportunities presented through new hires

• How marketing can help ensure a lateral’s success and longterm viability at the firm