Name
Leading Through a Recession: How the CMO Can Prepare and Safeguard in Tough Times
Date & Time
Tuesday, February 4, 2020, 2:00 PM - 3:00 PM
Description

In many ways, a law firm’s brand and ability to differentiate is more important when demand decreases than at any other point. The law firm CMO can take a lead in assessing a firm’s strengths and potential weaknesses during a recession, advise on lateral strategy, practice promotion and more.

This session will discuss:

  • Lessons from CMOs who helped their firms grow during the last recession

  • Tips for analyzing the firm’s position leading up to and during a recession

  • Methods for helping clients through difficult times

  • How a recession can be a CMOs time to solidify a seat at the table

Panelists:

Keith Edwards, Vice President, Legal Market Leader, ALM Media
David McClune, Chief Marketing Officer, Hogan Lovells LLP
Lisa Simon, Chief Marketing and Business Development Officer, Lewis Roca Rothgerber ChristieModerator: 

Moderator:

Deborah Farone, Farone Advisors LLC