In many ways, a law firm’s brand and ability to differentiate is more important when demand decreases than at any other point. The law firm CMO can take a lead in assessing a firm’s strengths and potential weaknesses during a recession, advise on lateral strategy, practice promotion and more.
This session will discuss:
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Lessons from CMOs who helped their firms grow during the last recession
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Tips for analyzing the firm’s position leading up to and during a recession
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Methods for helping clients through difficult times
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How a recession can be a CMOs time to solidify a seat at the table
Panelists:
Keith Edwards, Vice President, Legal Market Leader, ALM Media
David McClune, Chief Marketing Officer, Hogan Lovells LLP
Lisa Simon, Chief Marketing and Business Development Officer, Lewis Roca Rothgerber ChristieModerator:
Moderator:
Deborah Farone, Farone Advisors LLC