Matthew Beekhuizen is the Chief Pricing and Innovation Officer at global law firm Greenberg Traurig, LLP. He is responsible for evaluating and deploying generative AI, as well as other technology and process solutions, that improve legal service delivery and internal operational efficiency. Additionally, Beekhuizen oversees firm-wide pricing strategies, including the structuring and financial management of alternative fee arrangements. Leading a multidisciplinary team of developers, technology specialists, project managers and analysts, Beekhuizen collaborates with clients, attorneys, and firm leadership to achieve these goals.