In a career that has spanned more than two decades, Bob Robertson has helped a diverse group of law firms organize, focus and optimize their business development, key client management and marketing efforts.

He has successfully developed and led sophisticated, data driven initiatives aimed at generating new revenue; spearheaded programs focused on strengthening and expanding key client relationships; advanced innovative approaches to winning high stakes proposals and bids; and implemented supporting marketing and communications programs. He has also led efforts to restructure existing business development and marketing functions to enhance their impact, effectiveness, and cost efficiency. Bob espouses a clear, client centric approach and was among the first to articulate business development strategies that position service delivery as a competitive edge - successfully integrating matter management, alternative staffing, pricing and resource sharing into the business development “tool-kit.”

His experience includes serving in senior business development and marketing roles at several of the world’s leading law firms. That experience includes serving as Chief Marketing Officer at Greenberg Traurig, where he was responsible for leading business development and marketing initiatives across the firm’s 30+ global offices; as Director of Strategic Business Development at Cadwalader, where he led the Wall Street firm’s global marketing, business development, communications, and alumni-relations functions; as Head of US Marketing & Business Development at Freshfields Bruckhaus Deringer where he directed the global firm’s US marketing, business development, and communications efforts; and currently as Chief Marketing Officer at Jackson Lewis, a market leading law firm focusing on workplace law.

Bob earned his A.B., in Political Science from The University of Chicago and is a frequent speaker on topics related to law firm business development, marketing and competitive intelligence