Date & Time
Friday, March 11, 2022, 12:30 PM - 1:30 PM
Eco-Friendly Litigation: Deceptive Practices Act and Environmental Labelling

As organizations aim to promote and better market their sustainability initiatives and environmental campaigns, it is essential that all statements made are both truthful and can be substantiated. Big brands must tread very carefully when engaging in eco-friendly marketing, especially as it is very easy to receive unwanted attention from regulators, competitors, and class action attorneys. This session will: • Review current environmental labeling framework • Highlight specific measures to ensure your eco-friendly marketing is both responsible and truthful • Consider how environmental labeling litigation may change and offer insights into the future areas of risk