As technology reshapes how legal work is delivered, the true competitive edge now lies in the quality of client experience. This session explores how law firms can use AI to elevate—not erode—the human element that clients value most. From responsiveness and transparency to predictive insights and tailored solutions, the next era of client service will blend empathy with efficiency. 

Discussion topics include: 

• Using AI tools to enhance responsiveness, accuracy, and personalization in client service 
• Balancing automation with authentic relationship-building 
• Training and incentivizing teams to deliver consistent client value in a tech-driven environment 
• Turning superior service into a measurable business advantage