Being customer centric is not a foreign concept to CIOs, but the models of engagement & collaboration are changing and becoming more innovative. Now, more than ever CIOs are being tasked to lead efforts that enable the firm to engage more directly with clients via technology. Customer empathy is key to making that happen. Consequently, CIOs have been forging tighter partnerships & feedback loops with their CMOs & clients. In this session, we'll cover key aspects of a CIO's customer success playbook.
Customer success playbook
Being a consulting arm for clients
Building coalitions with internal stakeholders & clients