Helena Boschi will outline the neuroscience behind persuasion and will share key strategies that you can implement as a leader: 

• Why it is difficult to persuade others (especially when we have mastered an expertise that not everyone has. e.g, lawyers versus non-lawyers)
• Our brain’s ability to rewire but how our ‘humanness’ stops us from effecting change in ourselves and others
• The nocebo effect of language and how not to influence
• Language that works in the brain  - and why
• Emotion versus reason: why it is important to connect on a human level first
• Why fairness is critical to other people
• How we are influenced by context and comparison
• Influencing below the level of consciousness and why this works best

Dr Helena Boschi, Psychologist