Closing Keynote – The Neuroscience of Leadership & Persuasion
Date & Time
Wednesday, March 11, 2020, 4:05 PM - 5:30 PM
Dr Helena Boschi

Helena Boschi will outline the neuroscience behind persuasion and will share key strategies that you can implement as a leader: 

  • Why it is difficult to persuade others (especially when we have mastered an expertise that not everyone has. e.g, lawyers versus non-lawyers)
  • Our brain’s ability to rewire but how our ‘humanness’ stops us from effecting change in ourselves and others
  • The nocebo effect of language and how not to influence
  • Language that works in the brain  - and why
  • Emotion versus reason: why it is important to connect on a human level first
  • Why fairness is critical to other people
  • How we are influenced by context and comparison
  • Influencing below the level of consciousness and why this works best

Dr Helena Boschi, Psychologist