With a knack for weaving compelling digital narratives, Heather Reid carved a niche in the marketing and communications sphere, blending innovative strategies with heartfelt creativity. She started her journey in the bustling world of newspaper editing and design, and her curiosity led her to pioneer various roles across the burgeoning digital landscape. From the technical rigors of online development to the creative finesse of digital branding, her path was anything but conventional.
As a proud alumna of Medill at Northwestern University with a BS in Journalism, Heather’s roots in storytelling have been the backbone of her career. Her career evolved into the digital frontier, where she quickly discovered her zeal for digital branding and social media, ultimately spearheading dynamic campaigns for an eclectic mix of clients, including
SuperValu, Harley Davidson, and SC Johnson, while navigating the agency world at Critica Mass and R/GA. She transitioned through a freelance career in copywriting, editing, and brand strategy until she found her Legal Operations industry calling at UpLevel Ops.
Her voice also finds its freedom in essays and articles, touching hearts and provoking thoughts across magazines and culinary sites, all of which can be savored at heatherreidwrites.com. Her passion for storytelling doesn't end with the written word; it extends to the culinary delights baked in her micro-bakery, Eat Like a Mother.
A fervent Cubs supporter, she finds solace and inspiration in the unpredictable game of baseball—a reminder that in both marketing and life, the unexpected can often lead to the most memorable victories. She enjoys traveling and exploring restaurants with her husband and two sons but is happiest when they’re all back at home on the north side of Chicago.