Betty is a Partner and General Counsel at The Brandtech Group. She has more than 25 years’ experience advising both public and private tech companies, and was previously a partner at a leading international law firm. She has been consistently ranked in Chambers Global and Legal500 since 2012. Betty oversaw Brandtech's 2023 acquisitions of Jellyfish, a digital media company, and Pencil, a Generative AI platform, and works extensively with major global brands to design robust and ethical AI and Gen AI policies. She spearheaded Brandtech's green-listing and agentic use system to enable companies to experiment and explore new Gen AI tools within certain legal, tech, ethical parameters. Leading industry thought leader.