In today’s high-stakes litigation environment, general counsel are expected to do more than manage legal risk—they must help shape enterprise strategy. This session will demonstrate how jury consulting tools, including community attitudes surveys and focus groups, can provide predictive insights that elevate the GC’s role in financial and reputational risk management. By translating juror reactions into business-relevant intelligence, GCs can guide executive teams on whether to litigate, settle, or adjust public messaging. The conversation will explore how to use jury research to forecast exposure, inform budget decisions, and present litigation risk in terms that resonate with boards and CFOs. The session will also offer practical guidance on integrating trial strategy into broader enterprise risk frameworks, helping GCs become indispensable advisors in moments of corporate uncertainty.