Full Name
Barbara Johnson
Job Title
Associate General Counsel, IP & AI
Company
Better Business Bureau
Speaker Bio
Barbara Johnson is an Associate General Counsel for Intellectual Property at the International Association of Better Business Bureaus (IABBB). A dual-licensed attorney in Brazil and the U.S., Barbara has extensive experience in trademark law, brand protection, and regulatory compliance. She leads the BBB’s IP strategy globally, advises on AI governance, and frequently speaks on the intersection of consumer trust, innovation, and intellectual property.
Speaking At
