In high‑stakes litigation, critical decisions are often shaped by experience and intuition. And yet, the most effective strategies are driven by data. This session explores how trial lawyers and general counsel can use jury research tools, such as community attitude surveys, focus groups, and jury selection, to replace assumptions with measurable insight throughout every stage of a case. Attendees will learn how juror data can inform early case assessment, refine trial strategy, forecast exposure, and translate litigation risk into business‑relevant terms for executives and boards. The session will also highlight practical ways jury research helps trial teams move from instinct‑based judgment to evidence‑based decision‑making, strengthening their role as strategic advisors while aligning litigation strategy with broader enterprise objectives.