With more than 74% of the U.S. expressing that they are more alarmed than ever about their online privacy, it is not surprising that privacy and data security problems can quickly spiral into a social media crisis. This presentation will examine best practices on social media during a crisis and analyze ways to decrease litigation risk. Through real-world case studies, we will see the best way to manage a social media crisis. What was the response from the public? What was the company’s response and was it adequate? When should you bring in an external PR or crisis management consultant? We will answer all of these questions and more.
Michelle A. Reed, Partner - Akin Gump Strauss Hauer & Feld LLP
Katie Clark, Senior Vice President, Crisis and Reputation Risk at Edelman