In today's world of social media, bad PR travels fast. To combat these situations, the best offense is often good defence. Legal teams, marketing and PR teams and firms must work in tandem to swiftly handle negative attacks against them. Industry leaders know that this requires a well-reasoned crisis management plan, and one that involves multiple key teams to be effective. Hear from leaders who have developed and implemented successful crisis management plans Who to involve in the creation of your crisis management plan Actionable first steps to take when you find yourself in a PR crisis Strategies for monitoring borderline incidents and determining when to step in