In today's world of social media, bad PR travels fast. To combat these situations, the best offense is often good defense. Legal teams, marketing, and PR teams and firms must work in tandem to swiftly handle negative attacks against them. Industry leaders know that this requires a well-reasoned crisis management plan and one that involves multiple key teams to be effective. Hear from leaders who have developed and implemented successful crisis management plans, including Who to involve in the creation of your crisis management plan; Actionable first steps to take when you find yourself in a PR crisis; Strategies for monitoring borderline incidents and determining when to step in.
Moderator: Sydney Ann Neuhaus, Partner, Finsbury
Fannie Chen, Deputy General Counsel, Casper
Deanna Sheridan, General Counsel, Vice President and Corporate Secretary - Spartan Race
Grace E. Speights, Partner - Morgan Lewis
Cari K. Dawson, Partner - Alston & Bird