304 Recovering From a Viral Crisis: Key Tactics for when a Crisis Becomes a Social Media Phenomenon
Date & Time
Thursday, October 17, 2019, 4:15 PM - 5:15 PM
Shazmah Hakim Susan Duarte Angela Rodin Aggie Gallagher
Once upon a time, making sure your company had a social media policy was enough. Now a marketing plan that ignores social media is unthinkable and true digital natives have entered the workforce with seemingly limitless new ideas. The new challenges involve ensuring that the social media strategy fits the corporate culture. Panelists will discuss some of the latest developments in social media law and share tips on best practices and discuss how to avoid that dreaded viral moment. - Trends in social media: videos, live streaming, ephemeral content and augmented reality - Privacy in a post-GDPR world - Intellectual property issues - Social media at work