303 Balancing Messaging with Potential Legal Implications
Date & Time
Thursday, October 17, 2019, 2:45 PM - 3:45 PM
Jodi Golinsky Smitha Mortis Sharon Carmeli Sarah Tomkowiak
Controversial ad and marketing campaigns are becoming more popular in today's viral society.  However, they don’t always resonate positively and when the plan backfires people often wonder; who approved this? This session will review the role of legal when a company is going to make a statement. -Identifying and mitigating legal risks -Balancing legal concerns without hindering creativity - Lessons learned from popular campaigns