Developing Successful Crisis Response Plans
Date & Time
Wednesday, April 29, 2020, 9:45 AM - 10:45 AM
Bruce Daise Michael McSunas Pam Roberts

In today’s world of social media, bad PR travels faster than ever. To combat these situations, the best offense is often a good defense. Attorneys must work in tandem with other departments to swiftly handle negative attacks against them. Industry leaders know that this requires a well-reasoned crisis management plan, and one that involves multiple key teams to be effective. Hear from industry leaders who have successfully implemented crisis management plans that worked. Key Takeaways:

  • Who to involve in the creation of your Crisis Management Plan 
    • Legal
    • Intellectual Property 
    • Public Affairs 
  • Actionable steps to take when you find yourself in a PR crisis
  • Strategies for monitoring borderline incidents and determining when to step in

Moderator: TBD


Bruce Daise, Deputy General Counsel & Chief Privacy Officer, H&R Block
Michael McSunas, General Counsel, PrizeLogic
Pam Roberts, Chief Legal Officer, Golden Living