GC and the CMO: Successful Partnerships
Date & Time
Tuesday, April 28, 2020, 11:15 AM - 12:15 PM
The legal and marketing departments have long had a push and pull relationship. The competing nature of their main imperatives can often be at odds and the strain of that reality often causes friction. However, the business will suffer from tension between these two departments and it is an unfortunate and, often unnecessary, dilemma. In this discussion our panellists will cover strategies for building a successful partnership with their marketing departments and illuminate the business success that derived from that teamwork.