Name
Developing Successful PR Crisis Response Plans
Date & Time
Wednesday, September 16, 2020, 11:30 AM - 12:30 PM
Speakers
India Boulton - T-Mobile
Christopher Lalan - Popular Bank
Kavi Reddy - Brunswick Group
Abigail Harris - GLL
Christopher Lalan - Popular Bank
Kavi Reddy - Brunswick Group
Abigail Harris - GLL
Description
In today's world of social media, bad PR travels fast. To combat these situations, the best offense is often good defence. Legal teams, marketing and PR teams and firms must work in tandem to swiftly handle negative attacks against them. Industry leaders know that this requires a well-reasoned crisis management plan, and one that involves multiple key teams to be effective.
- Hear from leaders who have developed and implemented successful crisis management plansĀ
- Who to involve in the creation of your crisis management planĀ
- Actionable first steps to take when you find yourself in a PR crisis
- Strategies for monitoring borderline incidents and determining when to step in
India Boulton, SVP, Legal Affairs, T-Mobile
Kavi Reddy, Co-General Counsel, Brunswick Group
Christopher Lalan, SVP & Legal Director, Popular Bank