In a world reshaped by conflict, sanctions, and political uncertainty, jurisdictions are competing aggressively to attract wealthy individuals and families. This session explores how newer jurisdictions (from New Zealand to the Cook Islands and beyond) position themselves through lifestyle offerings, tax incentives, legal frameworks, and the perceived strength of the rule of law. We will examine the strategies driving this “race for the wealthy,” the opportunities these emerging jurisdictions present, and the practical risks advisers need to navigate. From privacy and asset protection to regulatory compliance and reputational considerations, this session provides insights to help clients move, and thrive, safely in an increasingly complex global landscape.