Jason Foo is founder and CEO of BBD Perfect Storm, a company that advises clients on brand and cultural transformation. He has more than 20 years' experience building global consumer and business-to-business brands for clients across virtually every industry category. Established in 2013, BBD Perfect Storm has been named one of the World's Leading Independent Agencies twice (2017 and 2019) and won numerous awards for its clients. Last year, its work in brand and cultural transformation led to it being cited as the 'Best Industry Changemaker' in the UK. Jason’s brand and business expertise is regularly called upon by the media for comment and advice, as well as keynote speeches at festivals such as the Cannes Lions.