Breakout: Branding Yourself and Your Firm In Unsettled Times
Date & Time
Wednesday, November 30, 2022, 11:45 AM - 12:30 PM
Elliott Moss Bruce MacEwen

With a huge amount of competition today, resonating with clientele to deliver truly impeccable service is priority in an era where clients are better informed, more demanding and prepared to move if they do not get the service they want. 

With business pipeline pressures and high benchmarks for success, this breakout session navigates how branding helps you and your firm connect with potential customers and build client loyalty, covering: 

  • What makes a strong law firm brand? 
  • Branding your firm amidst global financial and healthcare turmoil - anticipating future client needs and shifting to a trusted advisor role
  • Building your individual personal brand– what should you be doing to keep your name front of mind?
  • Projecting your firm's core messaging with authenticity and consistency