A strong brand is essential to the success of any independent law firm in today’s legal and business world. Ensuring your brand and purpose are aligned are therefore crucial to expressing and distilling your differentiation within an increasingly competitive and globalised market.
- How can you ensure alignment between brand and purpose?
- What strategies should you adopt in order to communicate this both internally and externally?
- How can independent law firms elevate their brand and market themselves on a global scale?
Moderator: Elliot Moss, Partner & Director of Business Development, Mishcon de Reya
Jason Foo, CEO, BBD Perfect Storm
Richard Butler, Partner, SAGENCY
Andrea Carta Mantiglia, Partner and Executive Director, Bonelli Erede