Rob advises law firms on setting and executing strategy and on transforming their business models to align with the ‘4th Industrial Revolution’. Key to this is creating constructive mindsets towards digitalisation of both the practice and the business of law and understanding how these same trends are radically transforming client needs. So too, building the systems and structures needed to allow innovation to thrive. He has been privileged to work with many great law firms over the past twenty years, ranging from premium global leaders to leading national firms and others across Europe, the Americas, Middle-East, Asia and Africa, including a period in-house as a business strategist with Linklaters, in London. Rob is a past co-chair of the International Bar Association’s Law Firm Management Committee and he served on the steering committee of the IBA ‘President's Task Force on the Future of Legal Services.’ He is also a past chair of the American Bar Association's International Law Practice Management Forum (now part of the Law Practice Division). He has co-authored eight books so far on law firm strategy and management, the most recent being on law firm business model transformation. Rob holds an MBA degree from Henley and is currently well advanced with a PhD research project with the Adam Smith Business School at the University of Glasgow, on client perceptions of value in large law firm mergers. Rob lives in Cambridge in England, one of the most vibrant tech start-up centres in the world.